OMGTea hit the catwalk in style at Stories from Arabia at London Fashion Week on Saturday, February 16th. The glamorous event was held at the De Vere Grand Connaught Rooms in Covent Garden.
Stories From Arabia is the largest platform featuring elite fashion designers from Arabia during London Fashion Week. Founded by Jalila Elmastouki, Stories from Arabia’s vision is to highlight and promote the incredible work of designers from Arabia. Four designers from The Middle East hit the stage at London Fashion Week to showcase their intricate collections that are rich in traditional techniques, bold with the colours of their region and an overall ode to their roots. For more information on the event and the designers go to the Stories from Arabia website.
After four successful editions, Stories From Arabia continue to create diversity within the London Fashion Week and we were absolutely delighted to be a part of it. Our range of OMGTea Iced Matcha was provided to the models backstage in order to keep them hydrated throughout the day and even made a brief appearance on the catwalk themselves!
Here are a few of our favourite snaps...