bowl of matcha win matcha for a year 
The 2024 Matcha Challenge is now closed. Thank you to all who participated. If you have missed out on taking part this year, we recommend signing up to our newsletter to receive reminders for the 2025 Matcha Challenge. In the meantime you can find out more by checking out the results from 2024.


What is the OMGTea Matcha Challenge?

The Matcha Challenge is a campaign we run every January/February, where participants consume quality matcha tea every day for 21 days. At the end of the 21 days, we distribute a short survey to complete, with questions related to health and wellbeing so that they can assess the impact daily consumption of matcha has had on them.

At the heart of the OMGTea Matcha Challenge, is our belief that regular consumption of quality matcha is a simple way to do something positive for your health and wellbeing and we are proud to be supporting others in making healthy choices that will have both immediate and long-term benefits.

The Challenge officially starts on January 1st, and it runs until end of February so that you can choose the time that is best for you to start and finish. And of course, there is no need to stop daily consumption at the end of the 21 days. In fact, 99% of last year’s participants said they would continue to consume OMGTea daily or regularly following the Challenge!

We have set our Matcha Challenge at 21 days as we think this is the ideal amount of time to give your body a chance to adapt to the healthy, restorative, and energising effects of matcha.

The challenge is simple, have a minimum of one serving per day. One serving is one gram or half a teaspoon and it can be consumed as a tea, in a latte or smoothie, as a supplement or in other recipes of your choice. There are just a few things to consider:

  • When making your matcha tea or latte, water or milk should be no more than 80 degrees Celsius. Any hotter and it will degrade the nutrients and could make it taste bitter.
  • Once it’s been made, we recommend consuming your matcha straight away.
  • Whilst not necessary, we recommend storing your matcha in the fridge once opened. This will help to preserve its freshness for longer.
  • Baking or cooking with matcha delivers a beautiful colour and a great taste but it will also affect the nutrients meaning that you won’t experience the same benefits, unless of course, it is a raw recipe.


Everyone who does the Challenge and completes the survey at the end, will also be entered into a competition to WIN ONE OF THREE PRIZES OF A YEAR’S SUPPLY OF OUR BEST-SELLING OMGTEA AAA GRADE ORGANIC MATCHA. 

For the first time ever, and to celebrate the 5th Anniversary of the OMGTea Matcha Challenge, we are giving away three grand prizes of an annual subscription of OMGTea AAA Grade Organic Matcha.

Three lucky winners will receive one 30g tin of OMGTea AAA Grade every month for twelve months.

Terms & Conditions apply and can be found on our FAQ's page.

Who should participate?

The Challenge is open to everyone! Whether this is your first time trying matcha or you have been drinking matcha or OMGTea for years, the OMGTea Matcha Challenge is a great way to be more mindful of your mental and physical state.

We believe that there is a real benefit to drinking matcha regularly and our survey gives you the opportunity to reflect on your experience and see for yourself. It also gives you the chance to WIN a year’s supply of matcha which, is surely reason enough to sign up!

Join the hundreds of others who have increased their energy, improved their mood and more!

At the end of the 21 days, we will ask you to complete a short survey. The purpose of the survey is to reflect on your experience and evaluate the impact daily consumption of matcha has had on your health and well-being.

The survey includes questions related to mood, exercise, endurance, etc. This will be our fifth year doing the Matcha Challenge. Results from all previous years have been extremely positive. Here are just a few highlights from last year:

  • 86% of participants noticed an improvement in their mood and/or general well-being
  • 88% said that drinking matcha made them want to lead a healthier lifestyle
  • 90% experienced an increase in energy
  • 80% were able to concentrate on tasks and/or work more effectively

64% of participants also noted other positive effects when drinking OMGTea daily, including feeling less anxious, improved and deeper sleep, and even better memory!

You can read more about the results from last year’s Matcha Challenge Survey here, including more detailed feedback from participants.