The 2025 OMGTea Matcha Challenge has come to an end, and the results speak for themselves! Year after year, we see the incredible benefits of incorporating high-quality matcha into daily routines, and this year was no exception.

Participants joined the challenge to support their overall health and well-being, and the impact has been remarkable. 

Participants were also encouraged to join the Matcha Challenge by the chance to win one of three grand prizes of matcha for a year. We are delighted to announce that Keith Standen, Jasmine Cullen, and Charley Febry are our 2025 winners of an annual subscription of OMGTea AAA Grade matcha. Each of our lucky winners will receive one tin of our AAA 30g each month for the next twelve months. Congratulations!

The Key Benefits Participants Experienced

Most participants consumed their matcha as a tea or latte for the duration of the Challenge with some also enjoying it in smoothies, yoghurt, porridge, etc. Whether whisked into hot water or blended with creamy plant-based milk, the benefits remained consistent—boosted energy, improved focus, and the motivation to lead an overall healthier lifestyle. 

Thank you to everyone who shared their experience with us—we truly appreciate your insights! Your feedback not only helps us understand the impact of our Matcha Challenge but also provides valuable insights that guide us in improving and enhancing future challenges. We've included some of their thoughts in this blog to highlight the benefits of incorporating matcha into daily life.

Increased Energy

A staggering 90% of participants reported higher energy levels throughout the challenge. Matcha provides a sustained release of energy thanks to its unique combination of caffeine and L-theanine, which slows down the release of caffeine into our system and can support calm alertness without crashes.

I observed a noticeable improvement in my energy levels. The natural caffeine content, coupled with matcha’s rich array of antioxidants, seemed to provide a more sustained and balanced energy boost compared to traditional caffeinated beverages. I found myself feeling more alert and focused without the usual jitters or energy crashes, which made for a more consistent and productive day.

I find it very good for combatting fatigue.

Wasn't as tired after using it for a few days in a row and would be able to stay up a little longer when I'm used to having a lay down in the afternoon.

I had no energy slumps mid-afternoon, lots more energy for dog walks

Simply the energy to keep going. Wake up feeling blah...after drinking, feel more energetic and better to face the day.

Didn't feel the same crashes as I do with coffee, nice pick me up in the morning to start the day.

I just felt more active and focussed and still do.

Enhanced Focus and Productivity

86% of participants found they were able to concentrate better and work more effectively. This is largely due to the presence of L-theanine, an amino acid found in matcha that helps to promote mental clarity and focus while reducing stress and anxiety.

I am someone with ADHD and I really noticed increased ability to focus and retain concentration

I find it calming and then I can focus better

I don't feel the energy crash like I do with coffee

I have got exams at the moment, and it has definitely boosted my motivation and focus

I definitely notice less brain fog when drinking matcha regularly

I felt like I had increased focus and I could zone in on my work fully!

A Shift Toward a Healthier Lifestyle

An incredible 93% of participants said that drinking matcha daily encouraged them to make healthier choices overall. This aligns with our belief that small, positive habits create a ripple effect, leading to other beneficial lifestyle changes.

I normally have a matcha latte in the morning, and it motivates me to continue making healthy choices for the remainder of the day.

It makes me feel like I should love life instead of hating it. Thus, meaning I want to eat healthier and get my exercise done!

It motivated me to eat healthier, consume more water, and walk more.

Consuming matcha regularly certainly motivated me to embrace a healthier lifestyle. As I began to experience the positive effects on my energy and focus, I found myself becoming more mindful of my overall well-being. Matcha’s rich antioxidants and calming properties encouraged me to prioritise health-conscious habits, such as staying hydrated, eating more nutritiously, and incorporating more mindful moments into my day. It acted as a catalyst for a broader commitment to wellness, reinforcing the value of making intentional choices for both physical and mental vitality.

Yes, I can feel the benefits of matcha which, in turn, helps me motivate to eat healthier and exercise to make me feel even better still.

Reduced Cravings and Less Snacking

72% of participants found that matcha helped curb cravings and cut out unnecessary snacking. The combination of catechins and balanced energy levels from matcha can help regulate appetite and support mindful eating.

A Natural Alternative to Coffee & Energy Drinks

89% of participants reported a reduction in their intake of other caffeinated beverages like coffee or energy drinks. Matcha offers a smooth, long-lasting energy boost without the crash, making it an ideal swap for those people looking to reduce their caffeine dependency.

Improved Exercise Performance

72% of participants said that when they exercised, they felt like they could do more than usual. The combination of matcha’s natural caffeine and antioxidants may enhance endurance and performance, making it a great pre-workout choice.

I found that drinking matcha enhanced my physical performance during exercise…I felt more invigorated and able to push through longer or more intense workouts without the usual fatigue setting in too quickly. 

 

I felt I could walk faster when taking my morning walk.

Consuming matcha alongside increased training has led me to get loads of running PB's this year.

I was able to do more of my physical therapy when before i was unable to due to energy levels being sucked from me when I’m in pain.

I do Pilates every day and sometimes it’s a struggle; the AAA grade matcha really boosted my practice!

Elevated Mood & Well-Being

90% of participants noticed an improvement in their mood and overall well-being. Matcha is rich in antioxidants and L-theanine, which has the potential to help reduce stress and support a positive mindset.

I experienced a noticeable improvement in both my mood and overall well-being...I found myself feeling more centred and less prone to stress or irritability throughout the day. 

Less groggy so less grumpy.

Being calm and relaxed while having energy is a great mood booster. I see matcha as mindfulness in a mug.

I am usually a low mood person due to chronic illness but matcha made me want to try and live better, so it wasn't as bad.

I did feel that my mood was more positive.

Overall happier, more durable with no slumps in the afternoon. Sleep feels better as well.

Really good mood through the challenge.

Greater Mindfulness & Presence

81% of participants felt more mindful and present in the moment with many mentioning that the act of preparing and enjoying matcha is a meditative ritual for them, helping to cultivate a sense of calm and focus in daily life.

I feel more focused and can get stuff done, but in a calm way

…one thousand percent. Mostly during making it and drinking it, I treat it like a matcha ceremony, not rushing any of it. You do feel the effects of mindfulness after it too.

I was able to concentrate and actually focus on my wellbeing.

I feel I was more mindful when making choices, how they may impact my health and wellbeing.

I got more jobs done in one go whereas usually I have to go back to finish things because I wander off and start something else.

Preparing it and drinking it can be a whole joyful ritual! Helps very much to focus in the following tasks.

The Power of Matcha

These results reaffirm the incredible benefits of incorporating high-quality matcha into a daily routine. With its unique blend of caffeine, L-theanine, and antioxidants, matcha offers a well-rounded approach to energy, focus, and overall well-being.

Thank you to everyone who took part in the 2025 OMGTea Matcha Challenge and for taking the time to share your personal experience with us.  We love seeing how matcha positively impacts lives and look forward to helping more people discover its benefits.

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