The rise of matcha: benefits, caffeine and ritual

Matcha On The Rise: What Coffee Lovers Had To Say

Matcha's popularity is soaring, but what's behind the growth? We asked hundreds of people about their drinking habits and discovered a growing appetite for quality, balance and mindful rituals.

Matcha vs Coffee

Matcha vs Coffee

Matcha vs coffee: discover which drink is better for energy, focus and caffeine. Learn whether matcha contains caffeine, if it's stronger than coffee and why many people make the switch.

Matcha skin benefits

Matcha Skin Benefits

Discover the top benefits of matcha for skin, from reducing inflammation and supporting healthy ageing to helping promote a natural glow. Learn how matcha can support skin health from the inside out.

What Matcha Accessories Do You Actually Need?

What Matcha Accessories Do You Actually Need?

Discover the tools behind the perfect matcha moment and transform your daily cup.

Game, Set, Match-a: Matcha's Performance Edge

Game, Set, Match-a: Matcha's Performance Edge

With summer sport in full swing, now’s the time to highlight matcha’s performance edge. Explore three key ways matcha supports performance and recovery, alongside a few of our favourite seasonal matcha recipes!

Summer Solstice: Energy, Balance and How to Sustain It

Summer Solstice: Energy, Balance and How to Sustain It

The summer solstice marks the longest day of the year — a natural high point in the calendar. Light is at its fullest, days feel expansive, and energy reaches its...
A Journey to Japan: Sourcing our Matcha

A Journey to Japan: Sourcing our Matcha

Over the past 12 years, OMGTea has grown from a personal story into one of the UK’s leading matcha brands. But at its heart, very little has changed. From the beginning,...
Glass of iced matcha

3 Refreshing Iced Matcha Drinks For Summer

Explore our three favourite sunny-day iced matcha recipes!

OMGTea Matcha Challenge Results 2026

OMGTea Matcha Challenge Results 2026

Introduction Each year, the OMGTea Matcha Challenge invites our community to explore the real benefits of drinking matcha daily. Now in its seventh year, the challenge has become a meaningful...
National Matcha Day image with plate and salad

National Matcha Day: 5 Reasons We Love Matcha

On the 2nd May, the world celebrates National Matcha Day- a moment dedicated to one of Japan’s most treasured green teas. More than a modern wellness staple, matcha is a centuriesold craft rooted in ritual, seasonality and quiet luxury.

Image for Earth Day showing matcha filds

Earth Day: The Power of Small Intentional Choices

Earth Day invites a pause- a moment to step back and reflect on how our everyday choices shape the planet we share. What Is Earth Day? Marked each year on...
Matcha Tea Leaves being shade grown in tea field in Japan

What Does 'Ceremonial Grade' Really Mean?

'Ceremonial grade' is one of the most widely used (and most misunderstood) terms in the matcha world.

Many people use the term as a benchmark of quality, but the reality is more nuanced.

So what does ceremonial grade actually mean- and what really matters?