March is B Corp Month, a time when the global B Corp community comes together to celebrate what it means to use business as a force for good. It’s a moment to build awareness, spark conversation, and highlight the companies proving that balancing purpose and profit is not only possible, but powerful.
This year is especially meaningful for us, as it’s our first B Corp Month as a certified B Corporation.Becoming a B Corp is not the end of the journey. It is the start of an even deeper commitment to doing better for people and the planet, and we are excited to bring our customers along with us.
Why B Corp Certification Matters to Us
OMGTea was founded on the belief that matcha can be a force for good for personal wellbeing and for the world around us. Every decision we make reflects our values and our commitment to sustainability and integrity. We are proudly certified organic by the Soil Association and work hard to ensure that each product meets the highest standards of quality, farming practice, and environmental care.
Customer trust is central to who we are. That is why we offer a satisfaction guarantee, ensuring that everyone who buys from us feels confident and supported. We want every customer experience to reflect our care and commitment.
Our Impact So Far
Supporting Health and Wellbeing
Our mission has always been to help people live healthier lives, and our Matcha Challenge continues to demonstrate that high quality matcha can make a meaningful difference. Participants consistently report improvements in energy, focus, mood, and daily wellbeing, and this inspires us to keep expanding initiatives that genuinely support positive health outcomes.
Environmental Responsibility
Sustainability sits at the heart of our business. We continuously work to make responsible choices across sourcing, packaging, and distribution. We are committed to a transparent supply chain and are intentional about knowing exactly where and how our matcha is produced. We are fully committed to sourcing authentic, organic matcha from Japan and refuse to compromise on quality or ethical standards.
Optimising our supply chain is an ongoing process. We are exploring ways to reduce our carbon footprint and looking for improvements in production, packaging, and transport as we grow.
Giving Back to the Community
We believe that business can be a powerful tool for positive change. That is why we support charities aligned with our mission of promoting health, protecting the environment, and uplifting communities. We are proud of our support of the Sussex Kelp Restoration Project and the ongoing Solent Oyster Restoration Project in collaboration with GreentheUK and Blue Marine Foundation, breast cancer charities and The Healthy Life Foundation. As we grow, we plan to deepen these partnerships and expand our social impact.
Customer Care With Integrity
Being a B Corp means centring people in everything we do, including our customers. Our satisfaction guarantee reflects our belief that doing the right thing is as important as making great products. We want every interaction with OMGTea to feel human, supportive, and genuine.
Transparency and Continuous Improvement
We know we are not perfect, and we never pretend to be. Creating real impact takes time, consistency, and honesty. We are committed to being open about our progress and transparent about the challenges we face. We will publish an Impact Report every year to share our progress with you. You can find our latest Impact Report here. Improvement is ongoing, and we are seeking improvement opportunities across all areas of the business.
Our Goals Moving Forward
Stronger Collaboration With Other B Corps
We want to build deeper relationships within the B Corp network. Collaborating with like minded businesses opens doors to shared learning and meaningful joint initiatives. We are looking forward to the Better Business, Together session, we are co-hosting with fellow B Corp businesses to support one another and inspire other businesses to consider B Corp certification.
Where possible, we will also prioritise suppliers and partners who are also certified B Corporations. This helps strengthen the movement and embeds impact across our operations.
Growing Our Charitable Efforts
We will continue to support our existing charities and explore new partnerships that align with our purpose. This includes increasing our team volunteering hours. We want our success to have benefits that reach well beyond our own business.
Community Building
The positive results from the Matcha Challenge motivate us to expand its reach and explore new ways of supporting health and wellbeing through education, shared experiences, and meaningful community engagement. We want to build our community in ways that bring people together, not just as customers but as participants in a shared journey. This includes growing our online spaces where people can learn, connect, and support each other, as well as creating in-person opportunities that allow our community to meet, enjoy matcha together, and feel part of something bigger. We are exploring ideas such as online classes and workshops, live Q&A sessions, guided matcha rituals, and small group meet-ups to help people deepen their knowledge and feel more connected to each other and to the brand. Our goal is to make wellbeing more accessible, more enjoyable, and more communal, both online and in the real world.
Further Optimising Our Supply Chain
We will keep working on environmental impact, and efficiency across every part of our supply chain from farm to cup.
A Journey, Not a Destination
Doing business for good is an ongoing process. We are proud of how far we have come but even more excited about what lies ahead. Thank you for being part of this journey. Every cup of OMGTea supports a healthier, more sustainable future.
For more detail about our commitments and progress, you can read our full Impact Report on our website.
Happy B Corp Month. 💚
