Introduction
Each year, the OMGTea Matcha Challenge invites our community to explore the real benefits of drinking matcha daily. Now in its seventh year, the challenge has become a meaningful ritual for many, offering not just a new drink, but a new way to start the day.
From improved energy and focus to better wellbeing and mindfulness, the results continue to show the powerful impact of a simple daily habit.
Here is what this year’s matcha challenge results revealed.
Calm, Steady Energy Without the Crash
What participants experienced
89% of participants experienced increased energy levels.
What stood out most was the quality of that energy.
Participants described it as:
- Smooth and steady
- Long‑lasting throughout the day
- Free from the peaks and crashes of coffee
“My brain felt sharper, but it was smooth without the sharp rise and fall you get with coffee.”
“Energy levels remained consistent with no slump until mid afternoon.”
For many, this meant fewer dips, fewer cravings for more caffeine, and a more reliable sense of energy.
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Matcha for Focus and Mental Clarity
Feeling sharper and more productive
98% said they were able to concentrate better or work more effectively*
This was one of the strongest outcomes across the challenge.
Participants shared improvements in:
- Focus and concentration
- Mental clarity
- Reduced brain fog
“This was the most significant change. More focused, sharper and clearer in mind.”
“Less sluggish so more brain focus.”
For those managing busy workdays or mental fatigue, this clarity made a meaningful difference.
How Matcha Encourages Healthier Habits
A ripple effect beyond energy
92% said matcha made them want to lead a healthier lifestyle.
Rather than forcing change, the habit of drinking matcha each morning created momentum.
Participants noticed:
- Better food choices throughout the day
- Fewer cravings and snacks
- More motivation to move and exercise
“Doing something that I know is good for me inspired other better decisions.”
“It gave me the motivation to improve my mornings and then my day overall.”
This shows how one small ritual can influence wider lifestyle habits.
Replacing Coffee with Matcha
A more balanced alternative
86% said matcha helped reduce other caffeinated drinks*
This shift happened naturally, without restriction.
“I’ve not been requiring a midday coffee. Matcha keeps you going until later.”
“Calmer energy than from coffee.”
For many, matcha became a preferred alternative because of how it felt, not because they forced the change.
Discover how to make the perfect matcha latte
Matcha and Exercise Performance
More energy and motivation to move
78% felt they could do more than usual when exercising*
This showed up as:
- Increased stamina
- Better endurance
- More motivation to work out
“Had more stamina and found exercise more enjoyable.”
“It helped for an early morning workout to give energy.”
Even for those less active, the mental shift towards movement was noticeable.
Matcha Benefits for Mood and Wellbeing
Feeling calmer and more balanced
90% noticed an improvement in mood or wellbeing*
Participants described:
- Feeling calmer throughout the day
- Reduced anxiety compared to coffee
- A more balanced emotional state
“It doesn’t raise my anxiety levels like coffee seems to.”
“I am much calmer, which is a blessing given the stress level of my work.”
This link between steady energy and emotional wellbeing came through strongly.
The Mindfulness Effect of a Daily Matcha Ritual
Feeling more present
90% said they felt more mindful or less distracted*
The process of preparing and drinking matcha created a moment to slow down.
“The ritual of making my matcha latte is very grounding.”
“I took the time to sit and enjoy.”
This daily pause became a small but important part of people’s routines.
Matcha and Cravings
Supporting healthier eating patterns
74% said matcha helped reduce cravings or snacking*
Participants often noticed this later in the day.
“Less afternoon unhealthy snacking.”
“The natural sweetness curbs cravings.”
A steady energy release appears to help reduce the need for quick fixes.
Additional Matcha Benefits Reported
Alongside the main findings, participants also experienced:
- Better digestion compared to coffee
- Improved sleep when consumed earlier
- Clearer skin and hydration
- Reduced stress levels
- Increased consistency and self‑confidence.
“Significantly less anxious and stressed especially at work.”
“Proud of myself for being consistent.”
Final Thoughts on the Matcha Challenge Results
After seven years, one thing remains clear.
The benefits of matcha are not just physical. They come from the consistency of a daily ritual that supports energy, focus and calm.
“It’s a small but mighty habit.”
If you are looking to feel more balanced in your day, starting with one intentional cup of matcha can make a meaningful difference.
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Notes on the Data
Percentages exclude “Don’t know” and “N/A” responses where applicable.
Survey sample size: n = 103 (question responses ranged from n = 95 to 103).
