Matcha green tea entrepreneur Katherine Swift, the founder of OMGTea, was invited to apply by BBC Two’s Dragons' Den to appear on the popular TV show – and you’ll be able to watch her in action on Sunday, November 25.
Viewers will see Brighton-based Katherine pitch to the Dragons in a bid to try to secure investment for OMGTea, which she started after her mother was diagnosed with a serious illness. OMGTea are unique in the fact that they are doing what they can as a small business to try to help validate the health claims of this natural compound with research.
The global Matcha market is already valued at £2 billion and is expected to reach a staggering £4.1 billion by 2023, according to research.
“I was thrilled to be approached by the BBC to appear on Dragons’ Den,” says Katherine. “While the prospect of being interrogated was nerve-wracking, I knew this was an opportunity I could not ignore as I know my products and the business credentials combined have the potential to become market leading.”
“As you’d imagine, there was a lot of preparation required in the run up, which was very labour intensive; a lot of due diligence, but this was a useful process for the business go through anyway and we are already experiencing the benefits of doing so.”
“The experience was one of the toughest things I have had to go through – it had its ups and downs, but having survived the Den, I now feel I can do anything and am excited about the future.”
Watch Katherine Swift take on the panel in Dragons’ Den, 8pm, Sunday, November 25.