OMGTea founder faces the Dragons on hit TV show

Matcha green tea entrepreneur Katherine Swift, the founder of OMGTea, was invited to apply by BBC Two’s Dragons' Den to appear on the popular TV show – and you’ll be able to watch her in action on Sunday, November 25.

 Viewers will see Brighton-based Katherine pitch to the Dragons in a bid to try to secure investment for OMGTea, which she started after her mother was diagnosed with a serious illness. OMGTea are unique in the fact that they are doing what they can as a small business to try to help validate the health claims of this natural compound with research.

 The global Matcha market is already valued at £2 billion and is expected to reach a staggering £4.1 billion by 2023, according to research.

 “I was thrilled to be approached by the BBC to appear on Dragons’ Den,” says Katherine. “While the prospect of being interrogated was nerve-wracking, I knew this was an opportunity I could not ignore as I know my products and the business credentials combined have the potential to become market leading.”

 “As you’d imagine, there was a lot of preparation required in the run up, which was very labour intensive; a lot of due diligence, but this was a useful process for the business go through anyway and we are already experiencing the benefits of doing so.”

“The experience was one of the toughest things I have had to go through – it had its ups and downs, but having survived the Den, I now feel I can do anything and am excited about the future.”

 Watch Katherine Swift take on the panel in Dragons’ Den, 8pm, Sunday, November 25.